The Rise And Rise Of The Spornosexual
This tendency towards buffness is a cultural phenomenon defined by author and journalist Mark Simpson as “spornosexuality”. The term, denoting men who strive to look like sportsmen or porn stars, marks the next stage in the evolution of the preening, mediated “metrosexual” (a word Simpson introduced to the public consciousness in a 1994 article in The Independent, then popularised in a 2002 piece for US news site salon.com).
The Spornosexual defines himself less by the clothes he wears than by his HD-ready body, which is perpetually ready to be ogled on the beach, admired on the high street as it bursts out of a skin-tight plunging V-neck T-shirt, or rubbed-up-against under the flickering strobe of an Essex nightclub. He was defined as the “modern British douchebag” by writer Clive Martin in Vice, who described him as “an erection in a vest. A walking, preening monument to the British masculinity crisis, a sports science Übermensch with an indecent exposure charge to his name.”
“Even now, still, it’s ‘Brad Pitt in Fight Club’. That’s the body blokes ask for,” says personal trainer Tim Walker. “He looks great but he’s not massive. He’s just got really good abs, good arms and an alright chest. And that’s what people want: to be lean, have a six pack.” Walker, 34, from Essex, has been a personal trainer since 2003, and for the last 12 years has specialised in transforming men’s physiques in 12 weeks.
link to read full article.journey on Walker’s three-month Warrior Workout while investigating on men’s body. Click on